Challenge:
How to transform 46 kg of textile advertising walls (54 pieces) into functional, aesthetic, and solid furniture—minimizing production waste and maximizing the use of upcycled materials.
Scope of cooperation:
House, one of the key brands of the LPP group — a leader in the clothing industry in Poland — decided to go beyond clothing textiles and entrusted REmake it with a project in which it commissioned the design and manufacture of furniture: deckchairs (the material left over after the deckchairs were made allowed for the additional production of poufs). This is the beginning of a journey that shows how versatile and creative the use of marketing and post-advertising materials can be.
For this project, we had the following client materials at our disposal:
Outdated textile advertising: lightboxes
Implementation:
Overarching value of the project: Extending the life cycle of advertising materials and reusing them in a sustainable and responsible manner.
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- Preparation of materials – analysis, sorting, numbering, designing patterns for deckchairs and poufs to combine specific fragments of advertisements into a coherent whole.
- Cutting and sewing – individual elements cut and sewn according to the design to obtain elements of deckchairs and poufs; Singer and Juki industrial machines were used.
- Use of recycled materials – labels with logos made from certified recycled material, pouf filling – partly from waste materials used in production to fill beds; transport packaging from secondary circulation.
- Monitoring and quality control – 7 people from the design and production departments (cutting and sewing) were involved in the production. All production waste was collected and weighed.
- Customer’s choice:
Results:
Collaboration with a clothing brand as large as House sends a strong signal to the market that upcycling elements of “store equipment” or promotional spaces makes sense and has value.
- Products such as deck chairs and poufs can serve many functions: elements of store interiors, event spaces, relaxation areas, or decorations — which demonstrates the flexibility of the upcycling concept.
- Waste minimization and a high proportion of recycled materials support ESG strategies — companies gain concrete data, transparency, and a measurable reduction in their material footprint.
- Such projects build the brand’s image as innovative, environmentally responsible, and creative, which increasingly influences consumer purchasing decisions and perceptions.
The broader context in Poland:
- In recent years, the fashion industry in Poland has become increasingly involved in the circular economy — LPP itself is expanding its collection of used clothing across all its brands and stores. LPP
- Growing regulatory requirements and consumer expectations mean that activities such as upcycling, textile recycling, and textile-to-textile are becoming not just a trend, but a necessity for brands that want to remain competitive.
You can see the results of this project here: https://www.facebook.com/permalink.php?story_fbid=pfbid02bWNssA5hJA1zwXqkJArfk3MPSFVVVDkAyryYd6C8u1WA6dcKFn4EwA81Hb5VWad6l& id=100030784221877
