Challenge:
- Auto Bruno Volvo – Szczecin dealer committed to social responsibility and local activism, among other things.
- The VOLVO brand is identified with safety, reliability and robustness as well as writes in its sustainability strategy “We are constantly considering new corporate sustainability initiatives regarding the climate and environmental impact of our industrial operations. We are continuously reducing waste generation and emissions, optimizing water consumption(…).”
For this project, we had the following client materials at our disposal:
1. display walls – indoor advertising materials illuminated from the inside
2. outdated materials promoting car models
Implementation:
- overriding value of the project: To undertake an initiative showing support for the local community
- Purpose: To combine the “Your blood my life” blood donation campaign with responsible disposal of resources in the “let’s support each other” campaign
- Project assumptions: Taking into account in the design of solutions the current needs of the salon and its customers to make full use of their potential
- proposal presented: personal use products made of soft textiles.
– tailored to the lifestyle and work of salon clients
– meeting the daily needs of users
– maximally useful - Customer choice:
– clothing covers
– workoplecaks
– travel organizers
– sachets for small accessories
Results:
Today’s challenges we face around the world require comprehensive solutions – combining activities from different scopes. Therefore, combining community, charitable activities with care for the planet allows not only to create a positive image of the company, but also brings real help to those who need it.
Often encountered today in a fiercely competitive market is the choice of Customers depending on the additional activities the company undertakes. Showing support to its Customers, at the same time builds relationships and trust. Customers more and more often, having to choose between a company that provides help to others and one that does not engage in community activities, choose the socially responsible one.
Social actions are an excellent opportunity to promote pro-environmental attitudes. Thanks to this, companies can share their knowledge on how to care for the environment, as well as encourage and inspire others to promote similar activities and create their image as a leader of sustainable change.
