Challenge:
- large quantities of textiles for reuse or disposal
- efforts to creatively manage textile and clothing materials.
- promotion and attention to the value of reuse – second hand
For this project, we had the following client materials at our disposal:
used t-shirts of various sizes
Implementation:
- overriding value of the project: reuse (REUSE)
- Purpose: To promote the outlets of “Second Hand” chain of stores through creative use of standard t-shirts.
- Project assumptions: to reach as many people as possible with communication
– To familiarize with the brand of the second hand store chain
– To share the process of preparing and selecting textiles for reuse and sale
– To bring the subject of lagging textiles closer to the public
– Showing the many possibilities offered by the available materials, - proposal presented:
– To conduct a workshop during the 30th PolAndRock Festival involving the creative transformation of used t-shirts into bags, without the use of a needle and thread.
– A series of posts on social media according to a specific marketing plan agreed with the client, before and after the event
Results:
– Increasing sales and acquiring new customers
– Generating reach in social media
– Potential cooperation with other participants and co-creators of the festival
– Contacts, networking
Involvement of sorting used clothing and textiles in creative activities in a major festival event allows you to reach a wide audience with the promotion of your brand.
After all, every year the festival attracts crowds of fans from all over the country ( and not only) and thanks to the fact that the workshop zone was located in the “Western Pomerania” zone, the joint activities gained additional promotion.
An added value was a contest announced during the workshop, engaging participants and generating interest in the Partner’s social media profile.
